Zara Tours

Zainab’s expert tips on how tour operators can market Tanzania Speaker of the National Assembly Tulia Ackson handing over an award to Ms Zainab Ansell in recognition of her significant contribution to the promotion of tourism sector in Tanzania in 2021 . It was an unprecedented strategy, and its impact could only be measured by how many of Tanzania's tour operators were back in business. However, the situation was different just a few years ago. Tanzania’s ‘open borders’ policy during the Covid-19 pandemic didn't stop tourism from plummeting. The Serengeti, with all its wonders, could do little to attract visitors. Today, things have changed. "Our tourism sector has bounced back. The Royal Tour attracted so many tourists, but you have to visit the tour companies and hear from them," said Dr Gladstone Mlay, the marketing manager at TTB. After a while, he put me in touch with the beneficiaries, and I was off to Moshi. I walked into the office of one o...

  Pro-poor business model earns flamboyant Tanzanian CEO TPSF CEOs Excellence Award 2021 T he model has uplifted and impacted thousands of marginalized people . Tanzania Private Sector Foundation (TPSF) has recognised the flamboyant Chief Executive Officer of Zara Tours, Ms Zainab Ansell, for running the most impactful tourism business model in the East African natural resource-rich country. “We hereby recognise Zainab Ansell for your efforts in the field of business and the impact you have made to the business community, particularly in fostering private sector development in Tanzania,” write the award organisers. Ms Ansell was awarded during the Tanzania-High Level Business and Investment Forum 2021 held at the University of Dar Es Salaam to recognise her innovation and sustainable business model that has uplifted and impacted thousands of marginalised community members. Tanzania’s Prime Minister, Mr Kassim Majaliwa, presented the prestigious award to Ms Anse...